Creating S.W.A.G.
Capricon 40 kicked off my “con season” for 2020 on a high note. Time to get the rest of the reservations, plans, and itineraries in place. And time for creating S.W.A.G. What is S.W.A.G., you may ask? It is Stuff We All Get (also abbreviated SWAG, without the periods, or spelled with lower-case letters). It’s the “freebies,” the samples, the advertising novelties that are handed out to people at conferences, conventions, and similar events. The stuff designed to help people remember our products and services later,…